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6 Principles to Negotiate Anything with Ed Brodow (20 minutes)

According to author and professional negotiator Ed Brodow “Most people would rather go to the dentist.”

Starting from a place of fear and dread is a recipe for negotiation disaster that’s why Brodow has created this practical and entertaining programme that anyone can use to negotiate anything!

Ed Brodow takes the fear out of negotiating by teaching participants how to focus on the pressure that the person across the table is feeling. He recommends setting 3 Targets: your Maximum What you Hope to Get and your Bottom Line.”Once you are willing to walk away you have nothing to fear.” Ed Brodow’s legendary “meatball sandwich” story is just one of many great stories he uses to drive home his training in a highly entertaining way.

Ed’s 6 Principles are easy to remember and easy to apply:

  • Aim high
  • Do your homework
  • Listen
  • Be patient
  • Always get something in return
  • Always be willing to walk away

The package includes: Chaptered Program on DVD CD containing Participant Guide Leader’s Guide PowerPoint Presentation Interactive Negotiation Role-Play – in guide


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Cutting Edge Communication Series

Global Workforce Innovator Laura Goodrich, internationally recognized in change and the future of work has helped hundreds of organizations drive positive change with her book and film, Seeing Red Cars. Creating a Mindset for Change with Seeing Red Cars has Laura coaching you through the strategies you need to create an environment of positive change, both personally and professionally.

Creating a Mindset for Change is a self-contained process that spaces the learning over time. You start your learning by accessing a mindtrigger, a bite-sized lesson that is either a video, audio or written lesson that can be completed in 3 to 8 minutes. After you complete the lesson you are prompted to answer a self-reflection question to make the content personal to your work and life. The online coaching is designed to first lead you through the methodology and next to provide you with the needed tools for real change.

Creating a Mindset for Change
Start Seeing Red Cars and focus on what you DO want! We have 3 Online Learning Processes:
The Complete Package (For Leaders)

Everything that you need to lead intentionally and engage your team to create a collective mindset for change. (35 Mindtriggers)

The Personal Package (For Individuals)

If you want an online learning process for yourself or your team members, this is for you. (27 Mindtriggers)

The Starter Package (For Everyone)

The budget option (but still great). (13 MIndtriggers)

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