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Second to None Series and Complaints are Gifts (60 minutes)

Ian Brooks is Canada’s best-kept secret! His best-selling book Second to None focuses on creating customer value. Training Point has taken the essence of Ian’s message and translated it into an easy-to-use five-part DVD series.

On each programme Ian shares the secrets of Second to None. His easygoing presentations ensure that people everywhere can relate to its vital business messages.

Key learning points:

Part One – Focus on Value

In the first programme Ian looks at how we create value to sell quality not price.

Part Two – Compete on Value

Ian asks us to examine how we use value to sell quality not price.

Part Three – Through The Customer’s Eyes

Customer service is a trap. Ian explains how service just isn’t enough.

Part Four – Make Your Customers Successful

Ian challenges viewers to look at how we can help our customers succeed in their businesses thus creating real loyalty.

Part Five – Reduce The Costs and Increase The Benefits

Ian asks us to examine how we can reduce non-cash costs and increase benefits for our customers.

And as a bonus to this programme:

Complaints Are Gifts – Ian Brooks shows you how to handle complaints in a straightforward manner. His seven-step process for handling the complaining customer will ensure that what could have been a negative experience becomes a true gift to the enlightened organisation.


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Cutting Edge Communication Series

Global Workforce Innovator Laura Goodrich, internationally recognized in change and the future of work has helped hundreds of organizations drive positive change with her book and film, Seeing Red Cars. Creating a Mindset for Change with Seeing Red Cars has Laura coaching you through the strategies you need to create an environment of positive change, both personally and professionally.

Creating a Mindset for Change is a self-contained process that spaces the learning over time. You start your learning by accessing a mindtrigger, a bite-sized lesson that is either a video, audio or written lesson that can be completed in 3 to 8 minutes. After you complete the lesson you are prompted to answer a self-reflection question to make the content personal to your work and life. The online coaching is designed to first lead you through the methodology and next to provide you with the needed tools for real change.

Creating a Mindset for Change
Start Seeing Red Cars and focus on what you DO want! We have 3 Online Learning Processes:
The Complete Package (For Leaders)

Everything that you need to lead intentionally and engage your team to create a collective mindset for change. (35 Mindtriggers)

The Personal Package (For Individuals)

If you want an online learning process for yourself or your team members, this is for you. (27 Mindtriggers)

The Starter Package (For Everyone)

The budget option (but still great). (13 MIndtriggers)

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