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Speed is Life: Get Fast or Go Broke – Tom Peters
SHORT VERSION (32 minutes)

According to Tom "Time-obsessed management may well be the primary battleground in the pursuit of global competitiveness in the next ten years." Tom illustrates how time-based strategies have enabled organizations to accelerate their operations while boosting market and profit share.

Speed is Life: Get Fast or Go Broke will help you make a revolution of speed in your organization. Many of today’s most successful companies understand that speed is a key competitive advantage.

They understand that working faster delivering on time all the time and developing new products and services at an ever-increasing speed are critical to winning and keeping customers and boosting revenue.

Explore the growing importance of speed in organizations through four case studies:

  • Titeflex a high performance flexible hose maker show you how they brought turnaround time down from four weeks to one day.
  • Imgersoll Rand a tool manufacturer slashed new product development from four years to one and tripled its market share.
  • Cable News Network (CNN) makes decisions in seconds that take competing stations months
  • Union Pacific Railroad eliminated six layers of hierarchy in 120 days and improved their on-time delivery from 40% to nearly 90%.


  • Understand the importance of “competing in time”
  • Learn through examples strategies for eliminating or manipulating time –wasting situations or procedures


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Cutting Edge Communication Series

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