The Clarity Imperative: How Getting Everyone on the Same Page Makes Your Organisation Stand Out (20 minutes)
The world’s most successful teams and organisations have one thing in common: clarity. In these groups everyone knows and can articulate what they do the direction in which they are moving and what the culture is really all about.
In The Clarity Imperative author and consultant John Jenson uses a variety of inspirational stories to introduce viewers to the importance of “consistent messaging”. He shows that when people within a group or organisation share the same understanding of “what we do” “our culture” and “our direction” – to the point where they can succinctly express these things to others they are easily able to walk their talk. Ultimately the group separates itself from those who are trying to be all things to everybody.
Real-world employees from organisations in such diverse industries as food service real estate manufacturing finance and healthcare provide examples of clarity in action.
Use of this programme can lead to:
- Effective talent management – Organisations recruit for and hire people whose values are in line with those of the organisation and who will fit into the culture.
- Productivity improvement – Clarity of purpose and direction prevents a lot of wasted time and energy. Leaders and employees walk away from opportunities/offerings that don’t support what the organisation is really trying to accomplish. Decision-making and goal-setting are streamlined because everyone is working from the same understanding of what is important.
- Increased employee engagement – People buy in more easily when they clearly understand what their organisation stands for where it is headed and how their role plays a part in the overall plan.
- Improved sales and customer loyalty – Clear messaging leads to a stronger brand. Consistency in messaging increases customer trust and loyalty.
The essence of a brand lies in its consistency. This timely programme gives much-needed help to those who have been searching for an effective way to align their organisations with a clear message despite ever-changing conditions.